@CNN: The Sears brand, once the mightiest in retail, is only worth a fraction of what it once was. As the company prepares for life after bankruptcy, a key to that future is whether the brand still has enough value to bring back the customers it needs. https://t.co/Y34ueVc21g https://t.co/pZMRiLSKES

@CNN: The Sears brand, once the mightiest in retail, is only worth a fraction of what it once was. As the company prepares for life after bankruptcy, a key to that future is whether the brand still has enough value to bring back the customers it needs. https://t.co/Y34ueVc21g https://t.co/pZMRiLSKES